Privacy Policy
Last Updated: January 2026
JPM Paving ("we," "us," "our," or "Company") operates jpmpaving.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using JPM Paving, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when signing up for newsletters or contacting us
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: How you interact with our Site, including clickstream data, search queries, and time spent on pages
- Device Data: Information about your device, including device ID and mobile network information
How We Use Information
We use the information we collect for the following purposes:
- To deliver personalised content and recommendations based on your interests
- To conduct analytics and understand user behaviour to improve Site functionality and user experience
- To track affiliate referrals and process affiliate commissions from casino and betting partners
- To send promotional emails and marketing communications (if you have opted in)
- To comply with legal obligations and enforce our Terms of Service
- To detect, prevent, and address fraud, security issues, and technical problems
- To conduct market research and gather feedback
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us recognise you and improve our services.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security
- Analytics Cookies: Track user behaviour and Site performance (Google Analytics)
- Marketing Cookies: Used for affiliate tracking, retargeting, and advertising purposes
- Third-Party Cookies: Placed by our casino and betting partners for tracking and conversion measurement
Cookie Opt-Out Options: You can control cookie preferences through your browser settings and refuse or delete cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our Site contains links to external websites, including casino sites, betting platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging with their services.
When you click on affiliate links to casino or betting sites, we may earn commissions. These third parties operate independently and may collect their own personal data in accordance with their privacy policies.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request that we limit how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to processing of your data for marketing purposes
- Right to Withdraw Consent: Withdraw consent for data processing at any time
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or similar state privacy laws. We do not sell personal information as defined by the CCPA.
Data Retention
We retain your personal data for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Specifically:
- Contact Information: Retained for as long as you remain subscribed to our communications or for 3 years following your last interaction
- Analytics Data: Typically retained for up to 26 months
- Affiliate Tracking Data: Retained for the duration required by affiliate partners (typically 30-90 days) and as required by law
- Server Logs: Retained for 90 days
When data is no longer necessary, we delete or anonymise it. If deletion is not possible, we will securely store and restrict access to your information.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: jpmpaving.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have violated your data protection rights. Visit www.ico.org.uk for more information.
Changes to This Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our Site with an updated "Last Updated" date. Your continued use of the Site constitutes your acceptance of the revised Privacy Policy.